Home Depot Embraces Technology to Boost DIY Sales Amidst Sluggish Trends

July 14, 2025 - 18:33

In an effort to revitalize its DIY sales, Home Depot is turning to advanced technology and artificial intelligence tools. As the home improvement retailer faces challenges with sluggish sales, particularly in big-ticket projects, the company aims to leverage innovative solutions to enhance customer experience and drive engagement.

The current economic climate, characterized by rising interest rates, has contributed to a slowdown in consumer spending on larger home improvement projects. In response, Home Depot is investing in technology that can streamline operations and provide personalized shopping experiences. By utilizing AI-driven analytics, the company hopes to better understand customer preferences and tailor offerings accordingly.

Furthermore, these technological advancements are expected to improve inventory management and optimize supply chain processes, ensuring that customers have access to the products they need when they need them. As Home Depot navigates these challenges, its commitment to integrating technology could play a crucial role in reversing declining sales trends and positioning the company for future growth.