Enhancing Guest Navigation with Innovative Location Technology
January 28, 2025 - 20:32
Ilitch Sports + Entertainment (IS+E) is excited to unveil the integration of cutting-edge location technology, what3words, across its venues, including Little Caesars Arena, Comerica Park, and the Fox Theatre. This initiative aims to significantly improve guest experiences by making navigation easier and more efficient during events.
What3words offers a unique addressing system that divides the world into a grid of 3m x 3m squares, each assigned a distinct three-word identifier. This allows guests to easily locate specific areas within the venues, whether they are searching for entrances, restrooms, or concessions. With this technology, attendees can navigate with greater confidence, reducing the stress often associated with large crowds during game days and concerts.
The implementation of what3words is part of IS+E's commitment to enhancing safety and convenience for all guests. By adopting this innovative solution, IS+E is setting a new standard for accessibility and guest satisfaction in the entertainment industry.
MORE NEWS
April 6, 2026 - 18:50
NHL Opens Innovation Lab Powered by VerizonThe National Hockey League has officially opened a new, state-of-the-art innovation lab, a dedicated space designed to accelerate the development and implementation of cutting-edge technology. This...
April 6, 2026 - 00:37
'Silent killers': How AI start-ups are trying to solve one of the retail industry's biggest problemsThe retail landscape is undergoing a quiet revolution, powered not by flashy marketing but by sophisticated artificial intelligence targeting long-standing, costly inefficiencies. Often termed...
April 5, 2026 - 03:17
BlackSky Wins US$99 Million Contract And Draws Fresh Valuation QuestionsBlackSky Technology has been awarded a substantial, multi-year contract worth $99 million by the U.S. government. The sole-source agreement was issued by the Air Force Research Laboratory and is...
April 4, 2026 - 22:57
Technology camp inspires future innovatorsA recent technology camp has successfully sparked curiosity and ambition in a new generation of potential innovators. The immersive program moved beyond traditional classroom learning, offering...