Enhancing Guest Navigation with Innovative Location Technology

January 28, 2025 - 20:32

Ilitch Sports + Entertainment (IS+E) is excited to unveil the integration of cutting-edge location technology, what3words, across its venues, including Little Caesars Arena, Comerica Park, and the Fox Theatre. This initiative aims to significantly improve guest experiences by making navigation easier and more efficient during events.

What3words offers a unique addressing system that divides the world into a grid of 3m x 3m squares, each assigned a distinct three-word identifier. This allows guests to easily locate specific areas within the venues, whether they are searching for entrances, restrooms, or concessions. With this technology, attendees can navigate with greater confidence, reducing the stress often associated with large crowds during game days and concerts.

The implementation of what3words is part of IS+E's commitment to enhancing safety and convenience for all guests. By adopting this innovative solution, IS+E is setting a new standard for accessibility and guest satisfaction in the entertainment industry.