MAD: Boyce Takes Reins As Spekk's Chief Technology/AI Officer

June 19, 2026 - 19:28

Spekk has appointed Nick Boyce as its new Chief Technology and AI Officer, a move that signals the company's deepening focus on artificial intelligence and advertising infrastructure. Boyce steps into the role as Spekk completes the acquisition of Pablo, an ad-tech platform that Boyce himself founded.

The integration of Pablo is expected to accelerate Spekk's development of AI-driven tools for digital advertising. Boyce brings a background in building scalable ad systems, which aligns with Spekk's push to modernize how brands manage campaigns and audience data. In his new position, he will oversee the company's technology roadmap and lead the expansion of its machine learning capabilities.

Industry observers note that the appointment reflects a broader trend of ad-tech firms merging with AI specialists to stay competitive. Spekk has not disclosed the financial terms of the Pablo acquisition, but the deal is described as a strategic move to combine Pablo's real-time bidding technology with Spekk's existing data platforms. Boyce is expected to report directly to Spekk's CEO and will work closely with product teams to integrate AI features into the company's core offerings.