Nike Restructures Technology Division, Resulting in Job Cuts

May 20, 2025 - 04:04

Nike Inc. is downsizing its technology division and letting go of some employees as management resets priorities. The decision comes as part of a broader strategy to streamline operations and enhance efficiency within the company. Executives have indicated that the restructuring is essential to align the technology division more closely with the company's evolving goals and market demands.

Affected employees have been informed of the layoffs, which are expected to impact various roles within the division. While the precise number of job cuts has not been disclosed, the move reflects a significant shift in the company's approach to technology and innovation.

Nike's leadership emphasized the need to focus on key areas that drive growth and improve customer experiences. As the company navigates a competitive landscape, it remains committed to investing in technologies that enhance its product offerings and digital presence. The restructuring aims to position Nike for future success in an increasingly digital marketplace.