Proposed law would require local businesses to be transparent with biometric technology

February 19, 2026 - 01:09

A proposed local law in Monroe County would mandate that retail businesses be transparent with customers about their use of biometric technology. The legislation, introduced by Legislator Rachel Barnhart, aims to ensure consumers are informed when technologies like facial recognition or fingerprint scanning are in use.

The bill stipulates that businesses must post clear and conspicuous signs at all entrances notifying individuals of the biometric technology's operation. These signs must detail the purpose of the data collection, such as for security or personalized marketing, and specify how long the information will be retained.

Proponents argue the measure is a crucial step for consumer privacy and consent in an era where such technologies are becoming increasingly common, yet often invisible. They contend individuals have a right to know when their unique biological data is being captured and stored. The proposed ordinance is framed as a basic accountability measure, allowing residents to make informed decisions about where they shop.

If enacted, businesses found in violation of the notice requirement would face civil penalties. The proposal is expected to be a topic of significant discussion as it moves through the legislative process, balancing innovation and privacy in the local marketplace.